Campaign Overview
This section outlines our strategic approach to elevate the MARKAVA brand. We will focus on hyper-local brand visibility, generating measurable foot traffic to retail partners, and fostering a highly engaged community of brand advocates to drive a direct lift in sales.
Increase Brand Visibility
Achieve top-of-mind awareness for MARKAVA within a 10-15 mile radius of key distribution points using targeted digital advertising.
Drive Foot Traffic
Convert online engagement into real-world store visits through compelling, location-specific offers and QR code promotions.
Boost Engagement
Foster an active and loyal community through interactive content, challenges, and by highlighting user-generated content.
Lift Sales
Implement traceable mechanisms to directly link social media efforts to an increase in product sales at retail locations.
Platform-Specific Strategy
Our multi-platform strategy is designed to meet your audience where they are most active. By tailoring content and interactions for each channel, we maximize reach and resonance. Click on a platform below to explore our detailed approach for Facebook, Instagram, TikTok, and Twitter/X.
Facebook: Community & Conversions
Build a loyal local community, drive promotions, and facilitate direct action through engaging content and targeted ads.
- Ad Formats: Carousel Ads to showcase all 4 flavors, Story Ads with interactive polls, and Lead Generation Ads for exclusive offers.
- Content Strategy: A 'Local Spotlight' series featuring local businesses, 'Flavor Fusion' video recipes, and direct-response posts with store-locator QR codes.
Creative & Content Approach
Our content is designed to be visually captivating and strategically effective. We will produce a diverse range of high-quality assets, from short videos to dynamic banners and engaging UGC campaigns, all optimized for maximum impact on each platform.
Short Videos (15-30s)
Dynamic, lifestyle-oriented videos including a "Taste the Tropics" series, relatable "Day in the Life" scenarios, and benefit-focused animations.
Digital Banners
Eye-catching visuals with clear calls-to-action. We'll create vibrant product showcases, promotional banners, and store availability announcements.
User-Generated Content (UGC)
Amplify organic reach with the "MARKAVA Moment" contest. We will feature the best user content and use interactive prompts to foster community participation.
Budget Breakdown
We propose a transparent and flexible budget designed for maximum impact over a 6-month campaign. The following chart illustrates the allocation of the total estimated budget. Click on any segment of the chart to see a detailed description of that spending category.
Total 6-Month Budget
Our proposed budget is structured to optimize every dollar towards achieving our core objectives. It covers strategy, high-quality content production, targeted ad spend, influencer partnerships, and incentive programs. Click on a chart segment for a detailed breakdown of each category.
Campaign Timeline & KPIs
Our 6-month campaign is structured into three distinct phases for methodical execution and optimization. Below is the timeline, followed by the Key Performance Indicators (KPIs) we will use to measure success and ensure a strong return on investment.
Strategy & Setup
Kick-off, content planning, creative production, and official campaign launch.
Engagement & Optimization
A/B testing, performance reviews, influencer outreach, and UGC campaign management.
Scaling & Reporting
Scaling successful ad sets, final campaign push, and comprehensive ROI analysis.
Key Performance Indicators (KPIs)
Awareness
Impressions, Reach, Brand Mentions, Follower Growth
Engagement
Engagement Rate, Video Views, UGC Submissions
Conversion
QR Code Redemptions, Store Locator Clicks, Sales Lift